ROZMITAL: Even your animals have dreams
Introducing the new campaign of Strojírny Rožmitál, which targets the farming community in a light exaggeration. The campaign launches with Agritechnica and will be used throughout next year.
"The aim of the newly prepared campaign was to give the existing brand presentation a new boost and evoke emotion in the audience. At the same time, we wanted to differentiate ourselves from the serious campaign concepts with which the segment of agricultural equipment manufacturers is overloaded. We relied on humour and exaggeration, so close and specific to the Czech mood," says Pavel Jahoda, Sales Director of Strojírny Rožmitál s.r.o.
The main heroes of the new campaign are cartoon animals who dream of ROZMITAL machines. Only these can bring them juicy and well-cut forage. Each animal also represents one of the pillars of the brand, which are tradition (goat), durability (donkey) and reliability (cow).
The campaign will be presented to the professional and general public over the next year not only at exhibitions, but also in print and online advertising, on the website and social media.
We believe that, just like us, the new visuals and slogans will put a smile on your face and entertain you.
